Dell Goetz
Empowering Growth Through Dynamic Leadership
Hey there! Thanks a bunch for dropping by my website. I'm Dell, and I'm thrilled to have the chance to connect with you. Feel free to check out my LinkedIn page and let's connect there too! Keep scrolling to get to know a bit about me and my accomplishments. Appreciate your visit!
About Me
A bit about me: I proudly wear the hat of a father to four amazing human beings and the most adorable little dog, Milo. When I'm not enjoying precious moments with my family, you'll find me engaged in charitable work for a non-profit or cheering on my favorite teams at sporting events.
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In my professional life, I don the hat of a visionary and accomplished people leader. With over two decades of hands-on experience, I am truly passionate about partnering with companies to drive their growth in today's competitive landscape. Building high-functioning, happy, and thriving teams is my forte, and I take immense joy in delivering exceptional results for both our employees and clients. Let's embark on this journey together!
Key Leadership Strengths
What I Do
Talent Acquisition Expertise:
Crafting a fantastic and close-knit team is key to long-lasting success. Leveraging my knack for spotting talent, I've been on a journey of bringing aboard top-notch professionals to be part of dynamic, high-performing teams. Through my all-encompassing hiring strategies, I make sure each new addition aligns seamlessly with the organization's culture and objectives, fostering not just productivity but also reducing turnover. Let's build a team that excels together!
Empowering Teams:
I wholeheartedly believe that the magic of any thriving organization comes from its incredible people. With a hands-on and caring leadership approach, I cultivate a culture built on collaboration, trust, and empowerment. Acknowledging each person's unique strengths and nurturing their professional growth, I aim to ignite a collective journey towards new heights. This not only boosts team morale but also brings about unmatched productivity. Let's create success together, fueled by our shared passion and potential!
Sales Cycle Mastery:
In the hustle and bustle of today's business world, mastering smooth sales cycles is key. With a wealth of experience, I specialize in fine-tuning sales funnels and navigating cycles to simplify processes and shorten sales cycle times. Taking a proactive stance, I make sure precious leads glide seamlessly through the sales pipeline, seizing every opportunity and boosting conversions. Let's make the sales journey not just efficient but a breeze for everyone involved!
CRM Optimization:
In the world of modern business, making decisions fueled by data is like having a secret sauce for success. I'm all about leveraging advanced CRM software to keep a close eye on Key Performance Indicators, giving my team real-time insights that empower us to make smart choices. This data-centric approach isn't just about adapting to market trends but also a continuous process of refining our sales and marketing strategies for the best possible performance. Let's keep the wheels turning with insights that guide us on this exciting journey!
Strategic Marketing & Advertising:
With a blend of creativity and analytical thinking, I love cooking up marketing and advertising campaigns that truly click with our audience and set our brand apart from the crowd. My expertise lies in forming that perfect connection between companies and their core audience across various platforms like Broadcast Media, Digital Media, Event Sponsorships, Influencers, Out of Home, and more. It's all about making our brand not just visible but engaging. I take pride in a track record of successfully boosting brand awareness and nurturing customer loyalty. Let's create campaigns that not only work but also leave a lasting impression!
Driving Revenue:
Embarking on the journey of revenue isn't just about numbers for me; it's about weaving a tapestry of success that involves everyone in the team. Infusing a mix of creativity and analytical prowess, I'm passionate about creating meaningful connections between companies and their core audience. My expertise lies in navigating various platforms to achieve this goal.
Beyond merely boosting brand awareness and fostering customer loyalty, my focus extends to empowering the teams around me. It's about creating an environment where everyone contributes to our collective success. Let's not only chart a course for revenue growth but also ensure that each member of our team finds their path to success in this exciting journey!
Professional Experience
Background & Expertise
Experienced and accomplished people leader with a personalized approach in partnering with companies to drive significant growth in top and bottom-line revenues. Over 20 years of hands-on experience in developing and training high-performing sales teams, proficiently managing sales funnels and cycles, and utilizing CRM software to monitor Key Performance Indicators. Demonstrated expertise in designing and executing impactful marketing, advertising, and hiring strategies for top companies.
Director - Northern CA
September 2023 - Current
Adecco Staffing, USA stands proudly as the second-largest provider of recruitment and staffing services in the United States. Our array of human resource services includes temporary staffing, permanent placement, outsourcing, career transition, and outplacement. With a vast network comprising 300+ locations, 1,700+ colleagues, and a talent pool exceeding 15 million candidates, we have 35,000+ associates actively contributing every week.
In my role as the Area Director for Northern California, it's my pleasure to lead the charge, overseeing both sales and operations for our branches and on-site locations. Together, we're dedicated to connecting talent with opportunities and making a positive impact in the workforce landscape.
Director of Sales, Spectra360
Jan 2022 - Aug 2023
A Full-Service Staffing Agency serving the Professional Services, Light Industrial, and Transportation Industries across CA, NV, AZ, OR and WA.
Key accomplishments during my tenure include:
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Led the charge in achieving remarkable growth, propelling our commercial staffing division to an impressive $31.5MM in revenue.
Effectively recruited, nurtured, and trained a high-performing sales team.
Exceeded new account growth revenue by an impressive +72%, securing a total of 133 new billing accounts.
Outperformed budget expectations by an exceptional +36%, contributing to the company’s financial success.
Identified and targeted large volume accounts, employing persuasive pitching techniques and effective closing strategies to secure new business.
Collaborated closely with sales team members in the field, providing one-on-one guidance and support to identify prospective clients and navigated the sales cycle to successful business closures.
I implemented, trained, and monitored Key Performance Indicators (KPIs) to optimize our sales and marketing efforts.
Conducted monthly sales forecasting and comprehensive competitive analysis, facilitating informed decisions on product performance and the necessity for new product developments.
Sr. Manager, Adecco
2019 - 2022
I managed Northern California and Oregon regions for one of the world's largest staffing agencies. In this role I was responsible for overseeing the revenues and operations for our general staffing division.
Key accomplishments during my tenure include:​
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Leading a team of 5 direct reports, we achieved remarkable results, surpassing new account growth by over 40%, exceeding gross profit budget expectations by 130% and YOY EBIT growth of 1,000%, with a total revenue generation of $10MM+ annually.
Attained the highest New Account generation on the West Coast, securing 22 New Accounts, totaling nearly $4MM in revenue annually.
Throughout my tenure, I consistently earned recognition as a top performer within the company, primarily for my exceptional achievements in securing new business, retaining valuable employees, and driving revenue growth.
To stay ahead of the curve, I diligently conducted thorough sales forecasting and competitive analysis. This allowed us to gauge product performance and identify areas that called for new product developments, keeping us at the forefront of the industry.
In addition to strategizing, I played a key role in implementing, training, and monitoring Key Performance Indicators (KPIs) to optimize our sales and marketing efforts. This data-driven approach helped fine-tune our strategies for optimal performance.
accounts, along with cultivating newly developed clients. With a sharp focus on accounts with revenue potential ranging from $1 million to $2 million annually, I laid out a roadmap for sustained growth and success.
VP, Director of Sales - CBS Radio
2003 - 2018
One of the nation’s largest broadcast media companies. I led the markets sales division of six radio station properties, a digital sales team, events division, and government team for local and national business.
Key accomplishments during my tenure include:
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Lead recruitment, development, and retention efforts for a dynamic sales management team of 7 direct reports and oversaw 20-30 sales executives.
Spearheaded consistent market dominance by outpacing competitors in both revenue and market share, achieving a remarkable $32MM in revenue across diverse media platforms.
Demonstrated exceptional performance in the digital realm, consistently generating over $3MM in annual revenue and capturing an impressive 40% - 50% market share year after year.
Excelled in securing event sponsorships, consistently surpassing $2.5MM in annual revenue and attaining a solid 40% market share annually.
Crafting both short and long-term sales strategies to drive market share growth, identify untapped sales opportunities, and boost overall revenue.
Regularly performing thorough sales forecasting and competitive analysis to assess product performance and identify the need for new product developments.
Implementing, training, and monitoring Key Performance Indicators (KPIs) to fine-tune our sales and marketing strategies for optimal performance.
Nurturing positive relationships with key clients, effectively managing price inventory, collaborating with local and national sales managers on account assignments, and meticulously preparing sales and expense budgets for the market.
Achieving the largest revenue share of any radio cluster in the market consistently for an impressive span of 15 years.
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Throughout my tenure as the Vice President of Sales, I remained dedicated to fostering a thriving sales environment, achieving remarkable results, and driving the company's success in the competitive market.
Volunteering
Lending a Helping Hand
Placer Food Bank
2021 - Current
Serving as an Officer for the Board of Directors for the Placer Food Bank, Hunger Relief Organization.  https://placerfoodbank.org/
Dress for Success
Volunteer with Dress for Success, a global non-profit geared to empowering woman.
2020 - 2021
Bayside Church
Served as a volunteer in multiple capacities with Bayside Church.
20018 - 2020
Recommendations
Over the years, I’ve had the honor of working with many wonderful people. Take a look below to see what a handful of them have to say about their experience in working with me.
Laura Wilber
Account Executive - Rewards Network
Dell Goetz is an excellent leader. He leads by example, and is one of the hardest working, efficient and effective managers I've had the pleasure of working with and for. Dell is fair, well liked and respected by his team, his peers and his customers. Dell is always on the cutting edge of new technologies, and is fast to embrace new ideas and opportunities. If you have the chance to work with Dell, don't pass it up!
Mark Durkin
General Manager - Salem Media Group
Dell Goetz is like having a 6th man on the floor during a professional basketball game. You know you are going to win! Dell brings passion, organization, skill, motivation, depth of knowledge and a strong will to win to every project that he undertakes. I have admired his management, negotiation and client skills for many years. I strongly recommend Dell Goetz!
Carleen Dark
Market Pres. - Townswquare Media
Dell is such a dynamo in this business! His energy level and never-say-die attitude makes Dell the guy that always gets things done. He is full of great ideas and is a constant resource to clients and his team alike. This is one of the reasons Dell always wins. I learned a lot working with Dell, and enjoyed every minute of it. Dell is a great asset to any organization!
Gailya Silhan
Corporate Trainer - CBS Corp.
Dell manages a large staff of 50, comprised of both high-level and new Account Executives for CBS Radio Sacramento. Under his leadership, his team outperforms on several levels and his strategic management of both multiple stations and multiple projects makes him an extraordinary manager. He's high-energy and laser focused. I appreciate his follow-up and love working with him
Jeff Puetz
Director Field Business Coaching - AmerisourceBergen
As the Media Manager at Shane Co., I had the pleasure of working with Dell for 6 years. Throughout our business relationship, I came to find Dell a personable yet effective negotiator, an ethical business person, and a solutions driven Director who really strives to provide value for the client. Regardless of the challenge, Dell always rose up with arms wide open to embrace the issues. He consistently offered creative solutions to the challenges he was met with and at times provided a different way of looking at difficult situations. I can say without hesitation, that of the 100+ Directors of Sales I dealt with in the Radio Community, Dell was one of the best.
Alisa Perry
Staff Services Manager - CalPERS
Dell is the most effective manager I have had the opportunity to work for. He is able to successfully relate to and motivate a variety of different personalities. With his energy, passion, and explicitly stated expectations, he pushed me outside of my comfort zone and allowed me to enjoy successes I didn't think were possible.
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